

Reimagined how people buy entry
level homes with a fully online purchase journey—shop, reserve, finance, and contract from home—years before the industry followed.
Focuses on delivering affordable, quick move
in homes with standardized upgrades like granite counters and stainless
steel appliances.
Operates under a brand architecture emphasizing convenience, value, and speed without sacrificing quality.
Customer
centric, putting customers first and delivering quality homes.
Innovative, continuously improving and adopting new technologies.
Accountable, taking responsibility and following through on commitments.
Committed to integrity, doing the right thing even when no one is watching.
Excellence
driven, striving for exceptional quality and performance.